Reuse Benefits for CPG Brands

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brand owners

Why Join Circulr?

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Reuse Benefits for CPG Brands:

Unlocking the power of reusable packaging for CPG brands – from cost savings to environmental benefits and more!

Joining Circulr is an easy way for local consumer packaged goods brands to become part of the circular economy. Circulr helps brands reduce their environmental impact while also enabling them to tap into the many other benefits of reuse:

Elevate your brand image: Participating in Circulr can help separate your brand form the competition by showing your commitment to sustainability
Get the full value out of your packaging: Reuse through Circulr allows your brand to fully utilize the packaging that you’ve already invested in by extending its full useful life
Bolster brand loyalty and build meaningful connections: By joining Circulr and participating in reuse you are making your customers an important part of your shared value chain. Consumers are more committed to your brand and view you as a leader in sustainability

How Circulr Can Help Your Business Reuse

Circulr offers a suite of services that can either be deployed individually or as a complete package in order to fully outsource the operations of reuse. When deployed together, these services create a seamless experience for consumers and help brands reap the full benefits of reuse with little to no extra work.

Package Sourcing:

If you are a new brand, or are just new to reuse, Circulr can help you find the right reusable packaging and even source both new and "reclaimed" packaging for your brand.

Deposit Management:

The Circulr app can distribute both cash deposits and reward points directly to customers who return packaging. This allows you to seamlessly implement an incentive for packaging return.

Wineries:

Circulr doesn't just work with producers you would normally find in the grocery store. We have developed a system to help wineries reuse their highly valuable bottles!

Collection:

Leveraging the Circulr network of collection sites, we can collect all types of reusable packaging from your end consumers. Our network of sites across our city hubs makes it easy for consumers to return packaging in a number of major cities.

Sanitation:

Circulr washes and sanitizes packaging that we receive both from consumers, and directly from the brands we work with, making it good as new, and shipping it back to you as closely as possible to how you already receive your virgin packaging.

Private Label:

What happens when producers and retailers come together? A private label! At Circulr, some of our most successful reuse programs are from a control brand being reused. Don't believe us? Contact us, and we will send you a case study to prove it!

Reusable packaging has become an increasingly attractive option for CPG producers looking to reduce costs and their environmental impact. From cutting down on single-use plastics to reducing waste, the benefits of reusable packaging are undeniable. Consider our Circulr model to help your brand see cost savings, environmental benefits, and other advantages associated with reusable packaging.

Since working with Circulr, we have been able to reuse thousands of jars. This has allowed us to reduce our carbon footprint, incorporate a reuse program within our business, save money, and support our local economy. They help us achieve a higher level of sustainability and circularity. We are so fortunate to work with Circulr.

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